Author: harry
Posts by harry
Ethos, Pathos, Logos: What Aristotle can teach us about branding
Did a useful model for branding come out of Ancient Greece over 2000 years ago? Aristotle was of course a famous philosopher, 384–322 BC. But his writings also cover a broad range of subjects including psychology, science, economics as well as the arts. One of Aristotle’s theories is the ‘Art of Persuasion’ that he named […]
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Postcards from: In Motion
On the hunt for some new sources of inspiration, our animation and motion design specialists headed out to In Motion London, an exploration of the trailblazing work being done across these disciplines. From building surreal worlds to re-learning the rules of the game, and of course, the prevailing influence of K-Pop Demon Hunters, we asked […]
A milestone worth celebrating
While celebrating our 30th year, we have another reason to get excited. We’re a B Corp! B Corp is a global certification that recognises companies that meet the highest standards of social and environmental performance, accountability and transparency. The B stands for Benefit for all. We’ve always believed that a successful business should have a […]
Postcards from: BDF 2025
Last month, our designers took a trip up to Birmingham for the Birmingham Design Festival. This year’s theme was all about celebrating Play – a crucial tool in any designer’s toolkit. The ideas from the day have had some time to settle, so we asked the team what’s stuck with them and what they’d write […]
30 Years Young
On the pavement outside was a lump of white stone with the words Oxford 26, London 24. Was this the milestone that inspired our name? No, we’d already thought of it before we found the office. But it did seem apt. Milestone felt like a good, positive word, implying an important moment in time. Plus, […]
Why our EOT status is good news for clients as well as employees
We’re proud to be one of the growing number of companies that’s owned by its employees. Becoming an Employee Ownership Trust (EOT) in 2023 was a change that was great news not just for our team but for our clients. What is an EOT? EOTs were introduced by the UK Government in 2014 to encourage […]
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Lessons from 30 years of Milestone with founder, Jay
For International Women’s Day, we sat down with our Managing Director, Jay Roff, to reflect on 30 years of Milestone and her lessons for future female leaders. You can also read the next interview in this series with Founder Ian Sutton. What inspired you to start a business more than 30 years ago? I’d had […]
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Nudge customers in the right direction
We’ve always been interested in behavioural psychology and over the years we’ve developed a framework for brainstorming using 25 principles of Behavioural Economics. We call it 25 Nudges. The framework illustrates how anchoring and framing have a powerful impact on choice, as well as the classic Goldilocks Effect of presenting three options. Behavioural Economics can […]
Together we are Milestone. Established 1995. Employee owned since 2023
We’re proud to announce that Milestone has become one of a growing number of companies in the UK to become an Employee Ownership Trust, similar to the John Lewis Partnership. It’s an exciting time for Milestone, and this makes us even more special as a creative partner to our clients and as a place to […]
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Fujifilm – Leaders in digital print
‘Realise Your Vision’ showcases Fujifilm’s class-leading digital print technologies in a hardback book featuring 100 pages of rich colour and contemporary design. Digital print has been adopted by more and more companies as the compromise between quality, cost and speed of production is increasingly eroded. Digital is now widely regarded as the future of the […]
Why everyone loves an Eco Day
In the run-up to World Earth Day this year we organised an Eco Day at Milestone. It had been planned for months and all thirty of our team were taking part. But I don’t think any of us were prepared for just how fun and rewarding it was. Anyone who knows us will be aware […]
Brand Consequences
Last year we created a one-hour group session to build skills and confidence in understanding how brands work. The group describes six fictional brand names with the first words that come to mind. A simple story for each brand builds, as it does in the game of Consequences. Through the process, the group defines […]
The office space dilemma: Try the Cowshed…
The pandemic has left businesses with a dilemma over office space. One argument says you need less of it, with most people happy to work from home. But conversely, you may need more of it – if, like us, you want to create the space to encourage employees back to work. Welcome to the Cowshed. […]
Does your brand pass the T-shirt test?
No, we’re not suggesting that your business needs a load of branded T-shirts. But we are suggesting you should think about whether your logo would look good on one. Or not. It’s not as stupid a suggestion as it sounds. Most of the rebrands we work on at Milestone happen as a result of changing […]
Rated No.1 in the UK
We’re delighted to have received two prestigious accolades from the Drum: The No.1 UK agency with up to 25 employees and a Top 10 UK Elite independent agency of any size, based on financial strength and client ratings of creativity, strategy and customer service. The Drum Independent Agency Census 2022 reveals which of Britain’s agencies […]
Are electric cars redefining the automotive brandscape?
A Hyundai Ioniq 5 electric car pulled up next to me the other day in a car park. I’ve been reading about this model for a while now and thought that it looked pretty good in the pictures, futuristic in a retro 1980s way. I’ve been an Audi driver for some years, and I’ve been […]
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Navigating branding with wine
How many times have you wandered along the wine aisle in a supermarket looking for a familiar point of reference to help select a bottle? Sometimes it’s simple, the right looking bottle jumps out at you – at the right price – and you pop it in your basket. But we often find ourselves in […]
Sharing a few of our 24 principles of behavioural economics
With arrival of Nudgestock 2021 we thought we’d share a few of the behavioural principles from our workshop ‘Behave Yourself’. Inspired by Thaler, Kahneman, Sutherland, Ariely, Cialdini, Shotton and more leading lights of Behavioural Science, our workshop poses 24 questions to your business, each based on a key principle of behavioural economics. The goal is […]
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