Nudge customers in the right direction

We’ve always been interested in behavioural psychology and over the years we’ve developed a framework for brainstorming using 25 principles of Behavioural Economics. We call it 25 Nudges.

The framework illustrates how anchoring and framing have a powerful impact on choice, as well as the classic Goldilocks Effect of presenting three options. Behavioural Economics can help identify new ways to break old habits as well as introducing your customers to new ones.

Being aware of our sub-conscious biases can help us understand the influence of social media and conversely, when traditional media may have stronger impact.

Branding itself is a form of Costly Signalling where brands build trust through the use of carefully crafted words and graphics. And the associated art of creating Distinctive Brand Assets (DBAs) provides brands with greater power in perceived value and recall.

25 Nudges is not only a great framework for sparking ideas for marketing campaigns but also solving complex behavioural challenges. It makes us question the real reasons behind our actions.

You can download a copy of our 25 Nudges here.

If you’d like us to run a 25 Nudges brainstorm with you and your team, please get in touch by calling us on 01494 676436 or email us at hello@milestonecreative.co.uk